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Consumer Insight

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing

ISBN10 : 0749445807 , ISBN13 : 9780749445805

Page Number : 288

Building Brand Trust

Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and the

ISBN10 : 1477105026 , ISBN13 : 9781477105023

Page Number : 411

Winning The Story Wars

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, mo

ISBN10 : 1422143570 , ISBN13 : 9781422143575

Page Number : 272

Digital To The Core

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing

ISBN10 : 1351861980 , ISBN13 : 9781351861984

Page Number : 231