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Marketing Management

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for eac

ISBN10 : 9780132606226 , ISBN13 : 0132606224

Page Number : 816

Kotler On Marketing

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offe

ISBN10 : 0684844982 , ISBN13 : 9780684844985

Page Number : 272