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Bottom Up Marketing

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

ISBN10 : 9780452264182 , ISBN13 : 0452264189

Page Number : 226

Marketing Warfare

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

ISBN10 : 9780452258617 , ISBN13 : 0452258618

Page Number : 215


What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on th

ISBN10 : 0060799900 , ISBN13 : 9780060799908

Page Number : 320

Differentiate Or Die

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina

ISBN10 : 9781118045367 , ISBN13 : 111804536X

Page Number : 272

The 22 Immutable Laws Of Marketing

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative

ISBN10 : 9781861976109 , ISBN13 : 1861976100

Page Number : 160